This is my first real insight behind the scenes of any eSport. I've been a gamer all my life and I've never had much of a clue about this relatively new phenomenon of competing with video games on this level.
I have watched some events on stream and some on TV but it's been moderately interesting most of the time.
One of the reasons is that I've never played LoL or Dota. I mean I know a lot about games but even for me it's somewhat hard to follow exactly what is going on simply because I've never played those particular games.
For someone who don't play a lot of games it's pointless to even try to watch it at all.
What I'm trying to say is that if you want eSports to become mainstream you need to have better coverage of it. You need to explain the rules of the games, write articles about _why_ it is so exciting and be clearer with what's going on when commenting on it. Would your sports interested dad understand it? No? then it's not very good coverage. Get better commentators have them explain what's happening when players use skills. Explain why they're doing what they're doing when they're doing it etc. It's pretty complicated if you don't play it yourself. I'm sure more people would enjoy watching cricket too, if they understood the rules. If you don't then it's just dull.
If you only allow Dota players to enjoy Dota competitions then it will be very hard to get people in general to accept it. Make everyone understand why it's fun and you'll get more viewers, more future players and more sponsors etc.
Your point about better more sportsmanship-like attitudes is important as well. It's my impression that most pro gamers are not very respectful towards others. You need to change that impression.
(and fix your aussie internet ;)
Just my observations as an outsider.
Good luck with your local efforts. I'm sure it will grow no matter what but if it's slow or fast depends a lot on your actions.
(why do I have the feeling I'll get a lot of "no no no you're wrong" replies x)
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